Higher Education
Website Search Best Practices

What’s the answer to declining college enrollment?  

A better website search experience.

One of the major ways colleges market themselves to prospective students is through their website. While many of these websites contain flashy images of happy students on photogenic campuses, optimizing the user experience—especially through effective website search—is key to truly meeting the needs of prospective students navigating the site.

Learn about website search best practices for higher education with examples of universities’ search experiences.