A Site Search solution that gives you full ownership of your search

A Site Search solution that gives you full ownership of your search

Website experience teams want to own their site search. That’s due to a growing number of website visitors favoring the search bar as their primary means of content discovery. But one of the biggest gaps for brand and website owners is the ability to make quick changes to their onsite search experience.

From implementation, to fine tuning, to analyzing your results, SearchStax delivers everything that web experience teams need to curate exceptional onsite search for content-rich websites. That’s because for over a decade, we’ve been solely focused on site search technology, helping organizations enhance search functionality, reduce operational costs and improve engagement for their website visitors.

Our commitment to innovation means a constantly evolving roadmap of advanced Site Search solutions that provide web teams with powerful tools to effortlessly optimize search performance in just a few clicks.

Google PSE is often the default option for organizations who want a quick and free search engine for their website. But you shouldn’t have to choose between free and your brand reputation; “free” comes with costs in functionality and user experience when choosing Google’s custom search engine offering. 

You’re here for a Google Programmable Search Engine alternative; let’s equip you with the facts.

Relying on “free” site search comes at a cost

Relying on “free” site search comes at a cost

When it comes to cost, SearchStax delivers value. We provide robust tools designed to maximize your return on investment. Our solutions empower marketers to upgrade their site search quickly and see results sooner.

Google PSE is free. But there are other tradeoffs with using Google’s free tool. Chief among those is a Google branded note at the bottom of your search results page, which offers a click away from your site for visitors who can’t find what they are looking for. When users can easily return to Google for more searches, it reduces engagement, increases bounces and ultimately decreases conversions.

With SearchStax, you get:

Tune your site search to fit your visitor’s needs

Tune your site search to fit your visitors’ needs

Visitor behavior is constantly changing—from how they search for content to the phrases they type into your search bar and the way they interact with your site. Marketers need the flexibility to quickly adapt their search experience to fit those evolving needs. That’s why SearchStax provides intuitive, data-driven insights and optimization tools that empower marketers to act fast.

With SearchStax, making adjustments is effortless. Whether it’s fine-tuning synonyms with AI-powered Smart Match Assist or promoting key content with just a few clicks, our Site Search solution gives web teams the agility they need to stay in sync with shifting visitor behavior.

In contrast, Google PSE has more of a “set it and forget it” approach. Search result relevance is determined by Google and users have little control over making adjustments. 

Stay on the pulse of your visitors’ search behavior with analytics

Stay on the pulse of your visitors’ search behavior with analytics

Making informed decisions for improving your site search experience starts with analytics. SearchStax Site Search includes a dashboard of easily-digestible metrics that shows you exactly how your visitors are interacting with your onsite search bar. This includes:

Google, on the other hand, does not provide a dedicated site search dashboard. When using Google PSE, you’ll need to configure GA4 to create a report that pipes in data from your onsite search engine. This can be a technical lift for teams without a GA4 expert or owner.

A Google PSE alternative with a full roadmap

A Google PSE alternative with a full roadmap

Investing in a search solution means more than a monetary investment; choosing your onsite search engine means putting your trust in a solution that will elevate the search experience and continue to expand with your needs.

Onsite website search for brands is the main focus at SearchStax. With that comes a full roadmap of new features and enhancements driven by feedback and the needs of our customers. Additional features lie ahead, making site search a powerful and proactive tool for marketers to personalize their visitor experience and take advantage of AI innovations.

Whether you’re managing a complex healthcare system, a large university website, or a public-facing government site, SearchStax ensures your search performance remains optimal even as your content expands.

Google PSE has no clear roadmap for new features or enhancements to current offerings. 

Serving the needs of both marketers and developers

Serving the needs of both marketers and developers

While SearchStax empowers marketing web and content teams, we haven’t forgotten about the developers who get them up and running. 

Setting up an engaging search solution with SearchStax Site Search is easy with Search UI Kits, APIs and native connectors for popular CMSs such as Sitecore and Drupal.

Development and design teams can easily deliver, iterate and improve search experiences while providing a seamless visual experience and easy deployment.

Quick setup, comprehensive support

Get up and running in weeks with SearchStax Site Search.
But implementation speed is only part of the story. Our customers benefit from expert guidance every step of the way, including onboarding, comprehensive documentation and ongoing support from a dedicated customer success team. We’re here to ensure your search experience not only launches quickly but delivers long-term success.

“The product is powerful, flexible and the support is beyond incredible.”

– G2 Review

Support is a common reason organizations seek alternatives to Google PSE. While Google’s onsite search engine offering has standard search capabilities, the documentation is basic and may not address more complex troubleshooting needs.When it comes to individualized support for site search, Google is simply too big to answer your specific questions as their main areas of focus are on other revenue streams and technologies in their product suite.

An easy switch from Google PSE

An easy switch from Google PSE

Switching to a new site search tool doesn’t have to be difficult. SearchStax Site Search makes it simple with comprehensive documentation and access to an onboarding team, including an Account Manager, to get you up and running quickly.

Our Search UI kits provide customizable components, and seamless connectors integrate with popular CMS platforms like Sitecore and Drupal. Our crawler and APIs ensure all your content is indexed effortlessly.

With these tools and support, switching from Google PSE to SearchStax Site Search has never been easier.

When considering a Google PSE alternative, see what our customers have to say

SearchStax has a 4.7 out of 5 rating on G2. Read reviews from some of our happy customers.

Corey R.

Director of Web Management
Enterprise (> 1000 emp.)

“SearchStax has a full-featured technical stack. The team is continually working to mature and improve it with meaningful features and understandable analytics. There are multiple implementation options, from drop-in UX Accelerator code to custom apps driven by their API. The API documentation is clear and helpful. You can aggregate data from across a variety of architectures without expensive connectors for your integration. It’s a great product for improving customer experience and content performance.”

Randall W.

Enterprise (> 1000 emp.)

“The SearchStax team actively listens to our feedback and has implemented features that have significantly enhanced the value of their tools. They continuously introduce new capabilities, such as machine learning and AI, which have greatly improved our users’ ability to quickly and easily find content. Our customer representative regularly reviews our analytics and provides valuable recommendations for optimizing our search functionality.”

Shawn H.

Web Specialist
Enterprise (> 1000 emp.)

“I like best the ease of use and the robust feature set that SearchStax offers. The platform is intuitive, making it easy to manage and optimize our search functionality without requiring extensive technical knowledge. Additionally, their customer support is responsive and helpful, which has made our experience even better.”

Verified User in Marketing and Advertising

Mid-Market (51-1000 emp.)

“I really like the Searches Dashboard. I like how it is set up by popular searches, no result searches and searches with no clicks. I like to see the search count and percentages. I like control of the stopwords. I like how we were able to incorporate a better filter system for our directory. I like the great customer support we have been given with directory features. I use it daily.”

Quick comparison guide

SearchStax delivers an experience that keeps visitors engaged on your site. Here are the differences in search results pages and features between SearchStax Site Search and Google PSE.

SearchStax Site Search Results Page

Google PSE Search Results Page

Google PSE results pages offer basic functionality without many of the features that make search truly effective. Additionally, their pages include Google branding and one click away from your site to Google search.

Quick comparison guide

SearchStax delivers an experience that keeps visitors engaged on your site. Here are the differences in search results pages and features between SearchStax Site Search and Google PSE.

SearchStax Site Search Results Page

SearchStax delivers a seamless and value-rich site search experience with:

  • Easy to use filters and facets
  • Relevance filtering
  • Content promotions
  • Engaging visuals

Google PSE Search Results Page​

Example Google PSE Search Results Page

Google PSE results pages offer basic functionality without many of the features that make search truly effective. Additionally, their pages include Google branding and one click away from your site to Google search.

Key Takeaways​

Key Takeaways

SearchStax is best for web teams who need more control of their search experience without relying on IT for making adjustments and curating results. It’s also the right choice for website experience owners who want to understand their visitor behavior and gain more insights to fuel content strategy. 

Google PSE is best suited for organizations who need a free solution now while they develop a business case for how an improved website search will impact the end-to-end visitor experience.

Ready to own your search experience?

FAQ: Google PSE (Google Custom Search) vs. SearchStax for Onsite Website Search

General Questions

What is Google PSE (formerly Google Custom Search Engine)?

Google Programmable Search Engine (Google PSE), previously known as Google Custom Search Engine (Google CSE), is a free or paid (ads-free) search solution that allows websites to integrate Google’s search technology for indexing and retrieving their content.

What is SearchStax?

SearchStax offers a leading Site Search solution engineered to give marketers the agility they need to optimize site search outcomes. Get full visibility into search analytics and make real-time changes with a few clicks. 

How does Google PSE compare to SearchStax for onsite search?

Google PSE is a lightweight, easy-to-implement search tool that relies on Google’s indexing. However, it lacks deep customization, control over ranking and does not provide meaningful search reports or insights. SearchStax, on the other hand, provides full control over search results, optimizations and deeper analytics, making it a better fit for organizations prioritizing a tailored search experience.

Customization and Control

Can I control search rankings and relevance in Google PSE?

Google’s custom search engine offers limited control over ranking and search relevance. It relies on Google’s algorithms and does not allow fine-tuned adjustments. SearchStax provides full control over search relevance, weighting and ranking rules.

Does Google PSE support AI-driven search results?

No, Google PSE does not offer AI-driven search optimization. SearchStax includes AI-powered search enhancements, such as auto-tuning search relevance and understanding user intent.

Can I integrate Google PSE with my first-party data for personalization?

No, Google PSE does not allow direct integration with first-party data for personalized search results. SearchStax enables data-driven personalization by incorporating behavioral data and CMS/DXP/CRM integrations.

Ads, Monetization and Branding

Does Google PSE display ads in search results?

The free version of Google PSE includes ads, which Google controls. There is a free version for higher education, government and nonprofit websites that allows you to turn ads off when you register your domain with Google – but you still need to display Google branding at the bottom of each search results page.  SearchStax does not include ads and allows full customization of the search experience.

Can I customize the search interface in Google PSE?

Google PSE provides limited customization options for UI and branding. SearchStax allows full customization of the search experience, including a UI kit to facilitate easy implementation for design, filters and other customizations.

Does Google PSE allow me to track detailed search analytics?

Google PSE offers basic analytics but does not provide deep insights into search behavior and expects users to set up the few reports they do allow. SearchStax includes advanced search analytics, such as popular search terms, total searches, searches with clicks, click-through rate, avg. search latency, avg. click position and no results searches.

Technical Considerations

Migration and Alternatives

Can I migrate from Google PSE to SearchStax?

Yes, SearchStax offers migration tools and support to transition from Google PSE without losing search functionality.

What are some other alternatives to Google PSE and SearchStax?

Other alternatives include Algolia, Squiz Funnelback, Sitecore Search and Coveo, each offering different levels of control, scalability, and customization.

How often does Google PSE update search indexes?

Google PSE depends on Google’s indexing, which can be unpredictable. SearchStax offers flexibility with your indexing schedule and can even provide real-time indexing for new content to appear in search results immediately. 

Does Google PSE support advanced filtering and faceted search?

Google PSE has limited support for faceted search and filtering. SearchStax provides robust filtering options, including category-based faceted search.

Which search solution is better for enterprise-level websites?

For enterprise websites that need full control over search relevance, analytics and customization, SearchStax is the better option.