Get ready to elevate your search experience at the AMA Symposium for the Marketing of Higher Ed! We’re looking forward to connecting.
Thought Leadership Session: Learn how Texas Christian University (TCU) is using enhanced site search to overcome enrollment challenges.
Booth 410: Stop by our booth to engage with our team of search experts
How TCU Leads in Addressing Enrollment Challenges with Enhanced Site Search
November 11, 2024 at 1:45-2:45 PM
Room: Milano V-VI
Corey Reed, Director of Website Management at Texas Christian University
Jeff Dillon, Higher Education Digital Strategist at SearchStax
Discover how Texas Christian University is tackling the enrollment challenge head-on by optimizing their site search capabilities:
Website search functionality is a growing issue and critical blindspot for higher ed institutions. Here’s a firsthand look at how the issue affects universities who are struggling to keep up with digital demands. Read more.
Websites for higher education are packed with information, but that can make it difficult for potential students to find a specific webpage. Understanding what Gen Z customers need and expect is critical to winning them over. Read more.
For more than 30 years, the AMA Symposium for the Marketing of Higher Education has been a premier event in evolving the higher education landscape. The program of peer-reviewed content is a winning hand for enhancing marketing strategy, improving reputation and maintaining financial strength.
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