SearchStax Site Search Dashboard

Site Search > Analytics > Dashboard

Analytics displays refresh every hour!

The Site Search analytics tables and graphs update once per hour.

Analytics – Dashboard is the landing page for entering the SearchStax Site Search solution. It displays summary statistics for the selected Search App.

Contents:

Selecting the Search App

To select an App, pull down the menu in the navigation bar on the left margin of the screen.

Selecting the Date Range

The summary statistics are relative to the date range. There are several predefined ranges plus a custom Date Range option.

The Date Range presents a calendar display where you can select a starting date, navigate to another month if necessary, and select an ending date. Click Apply to refresh the Dashboard.

Setting the start and end dates of a custom range for Analytics reporting.

Note that the Search App retains user data for a limited time dependent on your Product Plan. In a live system, new analytics data is recorded in a constant stream. The new events usually appear on the Dashboard within an hour of posting, but there are situations where a 24-hour delay can occur.

Summary Statistics

During the last month, this selected App recorded over 579 searches, and 160 searches with click-through events. Roughly 27% of the searches ended with a clicked item.

Site Search analytics table for Total Searches, Searches with Clicks, Click-Through Rate, and Search Latency. Described under the heading Summary Statistics.

Average search latency (time between request and response) was 8.5 ms, which was a 6% decrease from the previous month. Decreased latency is a good sign, so the percent increase figure is highlighted in green. (Bad news is red.)

Search Success Metrics

Farther down on the same screen are graphs depicting various measures of search success.

Graphs of Average Click Position, Click-Through Rate, and No Results Search on the Site Search Dashboard. Described under Search Success Metrics.
  • Average Click Position: The mean position of clicked items in the search results over a specific time interval (one month in the illustration). We would like to see this trending downward, meaning that the desired result was getting closer to the top of the list.
  • Click-Through Rate: Click-through events divided by number of searches in a specific time interval, expressed as a percent. We would like to see this trending upward, meaning that users are finding more items of interest.
  • No Results Searches: Percent of total searches that produced zero results over a specific time period. We would like to see this trend downward. Adjust suggestions, improve spelling correction, add synonyms, or create new content to improve.

The graph labeled Top 10% of Searches displays the above metrics for the most-frequent search keywords recorded by the system. This sample represents the bulk of the actual user search events. (The least-frequent searches are usually random words that defocus the trends we are following.)

Graph of Top 10% of Searches showing Searches with Clicks, Click-Through Rate, and No Results Searches on the Site Search Dashboard. Described under Search Success Metrics.

At the bottom of the page is a graph depicting the activity around Related Searches.

Graph of Conversions from Related Searches showing Searches with Related Searches and Related Searches with Clicks on the Site Search Dashboard.
  • Total Searches: All searches logged during the selected time interval.
  • Searches with Related Searches: Number of total searches that offered at least one Related Search.
  • Related Searches with Clicks: Number of Related Searches that were launched by the search user.
  • Related Searches Click-Through Rate: “Related Searches with Clicks” divided by “Searches with Related Searches” x 100.

See our Analytics Glossary for a list of all SearchStax Site Search metrics.

Questions?

Do not hesitate to contact the SearchStax Support Desk.