Analytics Glossary

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This is a glossary of analytics metrics reported by the SearchStax Site Search solution. For an in-depth discussion of metrics and best practices, see our blog on UX Best Practices for Site Search.

Description	Example
Total Searches	Total Number of Search Requests in the selected time interval. These include searches with results and searches with no results.
No Result Searches	No-Result Searches happen when the search engine returns no results for a user’s query.
Recommendation	An AI-generated search term that the Smart Match Assist suggests to replace a No-Results Search.
Searches with Results	Total Number of Searches that resulted in 1 or more results being offered to the user.
Impressions	Number of results shown to the user.
Hits	Number of index items that matched this search.
Total Searches with Clicks	Total Number of Searches with at least one click on a result item.
Total Clicks	Total Number of clicks on the Search Results items that were shown to the user.
Click-Through Rate	Click-Through Rate measures how often users click on search results after entering a query. Mathematically it is (Number of searches with at least 1 click / Total Searches) * 100.
Searches with Clicks	Total Number of Searches that resulted in a Click Through Event.
Searches with No Clicks	This metric tracks how often users search but do not engage with any results. It is the Total Searches minus Searches with Clicks.
Avg Click Position	This measures how far down your search results page users have to go before clicking. Avg Click Position is the mean of the positions of the items that were clicked for this search. Low numbers are good.
Average Search Latency	Mean Latency across all Searches.
Total Sessions	Total number of user sessions when a search occurred. A user can execute multiple searches in a session.
Searches per Session	This metric tracks the number of searches a user performs during a single visit to your site. Mathematically, it is Total Searches / Total Sessions.
Search Exits	The number of searches made immediately before leaving the site. Implies that the user gave up and quit.
% Search Exits	Search Exits / Total Searches.
% No Results	Percent of Total Searches that produced zero results.
MRR	Mean Reciprocal Rank. The mean of 1/Click Position for all click-through events. It normalizes the score to the range 0 to 1, with 1 being best.
Total Impressions	Total Number of Result Items shown across all searches.
Total Clicks	Total Number of Clicks that were made on Result Items.
Item Click-Through Rate	Percentage of Total Impressions that received a click-through event. Mathematically, it is  (Total Clicks / Total Impressions) * 100.
Searches with Related Searches	Number of searches that offered at least one Related Search.
Related Searches with Clicks	Number of Related Searches that were executed by the search user.
Related Searches Click-Through Rate	“Related Searches with Clicks” divided by “Searches with Related Searches” x 100.