SearchStax Site Search solution gives marketers the agility they need to optimize website outcomes.
Product Overview
SearchStax Managed Search offloads Solr management, giving IT teams enhanced operational agility.
Product Overview
February 03, 2025
Leslie Weller
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We’re excited to introduce you to Smart Ranking, the newest AI enhancement to SearchStax Site Search.
Smart Ranking grasps the meaning of search phrases, providing contextual understanding beyond simple keyword-matching, in order to nudge the most meaningful content to the top of your site search results page.
Visitors come to your content-rich website to find specific information about what your site has to offer.
And the faster you can match your content to what that visitor needs, the happier they’ll be.
The opposite is also true, if a visitor cannot easily access the information they want, they’ll get frustrated and leave the site. In fact, according to a recent Forbes article, 85% of people will avoid an organization’s website due to poor visitor experience.
Traditional search relies solely on keyword matching. Keywords alone may miss context clues.
For example, if someone searches a healthcare site to relieve symptoms of feeling sore due to a cold, a traditional search may return results for “cold sore” – a viral skin condition. Keywords alone would not understand if “high blood” refers to high blood pressure or high blood sugar.
How can Smart Ranking technology from SearchStax help visitors find what they want quickly and efficiently when searching on your website(s)?
Semantic understanding ensures visitors find more relevant and personalized information. Instead of frustrating, irrelevant results, they get answers tailored to their true needs and goals, making their search experience efficient and satisfying.
Take this example, if a prospective student types, “undergrad in business” into your university’s search bar, then Smart Ranking will understand through context that this visitor is looking for Bachelors of Science in Business Administration program information. It will immediately fine-tune the order of the results, pulling the BS in Business program result to the top of the results page and nudging Masters of Business Administration results lower on the page.
There are a number of benefits to enhancing your site search with Smart Ranking, including:
Additionally, a better overall site search experience with fast, relevant results builds trust with your brand.
We look forward to seeing how our customers’ website visitors engage with search results enhanced with Smart Ranking.
SearchStax will continue to innovate and enhance our Smart Ranking technology as our AI expands and evolves with our customers’ needs.
Learn more about Smart Ranking and our range of AI solutions.
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