December 31, 2024
Tom Humbarger
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As 2024 comes to a close, we want to extend our heartfelt gratitude to our customers, employees, and partners who have helped us shape the future of search experiences. This year was all about learning, growing and delivering value to our community.
In most industries, especially in Higher Education, search is taking on a bigger role in the user experience. As digitally native users navigate websites, they naturally jump right to the search bar to quickly find what they need. This means that it is critical to ensure that the search results are relevant and that the right content is surfaced.
In order to optimize the search experience on websites, it is critical to have the necessary data to uncover the insights. Understanding what users are searching for, what they’re finding or not finding, how far they had to scroll, and what content is being consumed is key.
This year, we saw increasing interest in artificial intelligence for search solutions. We believe the best solutions take a practical approach that combines human involvement and curation with leading edge technology, including machine learning, natural language processing and large language models.
We stayed focused on solving the challenges our customers face with cutting-edge updates that drive value. Here are some highlights:
We continue to be a Momentum Leader on the G2 Enterprise Search Momentum Grid and a High Performer on the G2 Enterprise Search Grid. In addition to making the Deloitte Fast 500 List, we also announced a strategic partnership with Terminalfour for Higher Education Site Search and expanded technology partnerships with Optimizely and Magnolia.
We committed to creating educational content that empowers marketers to deliver better search experiences. These were some of the most impactful resources we shared in 2024:
2024 was a pivotal year for connecting with the higher education community. Through events like the AMA Symposium for the Marketing of Higher Education and HighEdWeb, as well as webinars featuring Bridgewater State University, Harvard University and Brown University, we focused on practical strategies for improving digital governance and content discovery.
Our team shared their expertise in blogs, podcasts, and thought leadership articles to help you stay ahead in the rapidly evolving digital landscape:
This year, we reaffirmed our commitment to innovation, education, and partnership. As we move into 2025, we’re excited to continue helping our customers achieve their goals through impactful search solutions. Thank you for being part of this journey—we can’t wait to see what we’ll accomplish together next year.
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