The State of Site Search in Higher Education Research Report with The Chronicle of Higher Education | Download the Report

The Search Experience Blog

Articles, Tips and News to Enhance Search Experience

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Designing Smarter Search Experiences with Practical AI

At SearchStax, we believe AI should be practical - enhancing human decision-making rather than replacing it. We’ve seen firsthand how businesses struggle with AI that overpromises and underdelivers, often lacking the...

Site Search

9 min. read

What Is Conversion Rate Optimization? A Marketer’s Guide to Turning Website Visits into Results

Conversion Rate Optimization (CRO) is the process of improving your website’s design, content and user experience to increase the percentage of visitors...

Site Search

3 min. read

Research Bites: You’re Updating Your University Website Weekly — But Can Students Find the Content?

Almost 3/4 of higher ed marketing teams publish content weekly or ad hoc, but 43% say it takes a week or more...

Site Search

3 min. read

Research Bites: The Site Search Wake-Up Call Higher Ed Can’t Ignore

Half of higher ed teams say their site search frustrates users–despite ranking it a top priority. See why this gap matters and...

Site Search

3 min. read

Research Bites: The Website Experience Gap That’s Holding Higher Ed Back

93% of higher ed pros say better websites drive student success–but only 19% deliver great experiences today. Explore the gap in our...

Site Search

8 min. read

How TCU Transformed Site Search to Meet the Needs of Today’s Students, and Why It Matters for Higher Ed Marketers

In higher education, every touchpoint with prospective and current students matters. For Texas Christian University (TCU), the realization that their website search...

Site Search

4 min. read

4 Signs Your Higher Ed Website Isn’t Ready for AI (And What to Do About It)

AI is transforming how websites work, and many colleges are eager to add AI-powered search and chatbots to their digital toolbox. It's...